Journal of Accounting, Finance & Management Strategy





Volume 15, Number 1, June 2020

Implementation of AI E-Commerce Model for Medical Beauty Industry: A Case Study in Penghu


Medical beauty is a global trend and a popular, emerging industry in development. It is believed that the integration of medical beauty sector and e-commerce platforms operated in Penghu offering virtual reality experience supported by artificial intelligence technology would have quite a significant economic impact on markets across the globe. The research is to study the effects on the development of medical beauty applications, innovations, the dynamics of the incorporation of online platforms and the medical beauty sector and efficient ways of promoting sales; applying artificial intelligence and virtual reality to the products of growing e-commerce platforms, the improvement of user experience given much easier access to the product information and well-designed user guidance to boost sales of products or services and strengthen the ties between industries, creating new trends to highlight the competitiveness of local merchants among competitors across the globe based on the theoretical constructs. The research also explores business models of the medical beauty industry. The research applied Task-Technology Fit Theory (TTF), Theory of Reasoned Action (TRA) and Transaction Cost Theory (TCT) as the foundations, questionnaire as the survey instrument and Structural Equation Modelling (SEM) to conduct the statistical analysis.

Keywords: Medical Beauty, Artificial Intelligence, Task-Technology Fit, Theory of Reasoned Action, Transaction Cost Theory.

JEL Classification: L14